--- title: "HUDDLE Video Library | Technology On Call Case Study" url: https://technologyoncall.com/case-studies/huddle-video-library/ description: "A video library made from one project: a full website tour, nine referral stories, a recurring cast, short clips and sample social posts. A Technology On Call case study." lang: en --- Technology On Call: https://technologyoncall.com/ Part 2: membership development →: https://technologyoncall.com/case-studies/huddle-membership-development/ ← All case studies: https://technologyoncall.com/case-studies ## What HUDDLE is, and how it works start here HUDDLE is a business referral group for owners across Connecticut. Members get to know and trust each other, then send each other clients. Its website, huddle.business, runs the group: every member manages their own profile, and every referral is tracked from the first introduction to closed business. The whole website in two and a half minutes · widescreen ### Four shorts, cut from the tour vertical · for Reels, Shorts and LinkedIn 1 **One seat per industry.**Each trade or profession holds one seat, so when a referral comes up, it goes to the member in that seat. Cold calls are hard. Warm referrals close. 0:48 2 **One hour on Tuesdays.**The group meets online at 8:30 AM. Join from your car, your home or your office; the Meeting Runner keeps the rounds and the clock. The whole meeting, one screen 0:30 3 **Warm introductions.**Members pass referrals in seconds from a phone, and can keep a client's name private when their industry calls for it. A referral in under a minute 0:38 4 **Tracked to the result.**Each referral moves from introduction to closed business, and By the Numbers shows what the group has produced together. From hello to closed business 0:33 ## Nine stories, one referral each about a minute each · two cuts Each story follows one referral from the first conversation to the finished job, in a widescreen cut for websites and YouTube and a vertical cut for phones. Theo → Priya ### One Introduction. One New Home. Theo meets the Bennetts over coffee and sends them to Priya. Within weeks they have the keys to their first home. Widescreen Vertical One hour, from anywhere ### Wherever Tuesday Finds You Tuesday, 8:30 in the morning. Priya joins from her car, Theo from his kitchen table, Owen from his office. Widescreen Vertical Victor → Priya → Bethany → Gus → Sofia ### One Move. Five Members. The Delaneys sell, finance, insure, move and decorate, all through five members who already trust each other. Widescreen Vertical Priya → Bethany → Marisol ### After the Keys The Bennetts close on their home, get it insured, and with a baby on the way, finally write a will. Widescreen Vertical Bethany → Caleb ### Under a Sunny Roof At a policy review, Bethany notices Denise's sunny roof and sends her to Caleb, the group's solar consultant, whose state license number is right there on his HUDDLE profile. Widescreen Vertical One seat per industry ### Is Your Seat Still Open? The Tuesday meeting fills tile by tile, one industry at a time, until the camera finds the one seat still open. Widescreen Vertical Noelle → Owen ### The Hour That Pays All Week Tuesday, 9:31 AM. Noelle sends a client to Owen before the meeting has gone cold, and by Friday the client's website is live. Widescreen Vertical Kenji → Nora ### Kenji Teaches Kicks. Nora Fixes Backs. One of Kenji's students keeps rubbing a stiff back after class, so Kenji refers him to Dr. Nora, and keeps his name private. Widescreen Vertical A guest's view ### Your First Tuesday Tessa, a landscape designer, visits as a guest: welcomed by name, introductions on the timer, and a referral passed in under a minute. Widescreen Vertical ## Meet the cast 18 characters Every person on screen is a cast member with one face, one business and one role, and they look the same in every video they appear in. That consistency is what turns separate videos into a series viewers recognize. All are fictional, and a real business owner or team member can join the cast, with their permission. Image: Priya Raman, cast portrait (https://technologyoncall.com/case-studies/huddle-video-library/cast/priya-raman.jpg) ### Priya Raman Raman Home Lending · Senior Loan Officer Member, and the host who runs the Tuesday meeting In: One Introduction. One New Home. · Wherever Tuesday Finds You · One Move. Five Members. · After the Keys · Is Your Seat Still Open? · Your First Tuesday Image: Theo Lindqvist, cast portrait (https://technologyoncall.com/case-studies/huddle-video-library/cast/theo-lindqvist.jpg) ### Theo Lindqvist Ledgerline Payroll · Owner Member who met the Bennetts over coffee and sent them to Priya In: One Introduction. One New Home. · Wherever Tuesday Finds You · After the Keys Image: Bethany Cole, cast portrait (https://technologyoncall.com/case-studies/huddle-video-library/cast/bethany-cole.jpg) ### Bethany Cole Cole Shield Insurance · Agent Member who insures the homes, and spots a sunny roof In: One Move. Five Members. · After the Keys · Under a Sunny Roof Image: Owen Mercer, cast portrait (https://technologyoncall.com/case-studies/huddle-video-library/cast/owen-mercer.jpg) ### Owen Mercer Mercer Digital Works · Owner Member who builds the bakery's website by Friday In: Wherever Tuesday Finds You · The Hour That Pays All Week Image: Victor Salazar, cast portrait (https://technologyoncall.com/case-studies/huddle-video-library/cast/victor-salazar.jpg) ### Victor Salazar Salazar Realty Group · Realtor Member who sells the Delaneys' house and starts the chain In: One Move. Five Members. Image: Gus Ferreira, cast portrait (https://technologyoncall.com/case-studies/huddle-video-library/cast/gus-ferreira.jpg) ### Gus Ferreira Two Rivers Moving Co. · Owner Member who moves the Delaneys In: One Move. Five Members. Image: Sofia Marchetti, cast portrait (https://technologyoncall.com/case-studies/huddle-video-library/cast/sofia-marchetti.jpg) ### Sofia Marchetti Marchetti Interiors · Principal Designer Member who decorates the Delaneys' new home In: One Move. Five Members. · the full tour Image: Marisol Grant, cast portrait (https://technologyoncall.com/case-studies/huddle-video-library/cast/marisol-grant.jpg) ### Marisol Grant Grant Elder & Estate Law · Attorney Member who writes the Bennetts' estate plan In: After the Keys Image: Caleb Okafor, cast portrait (https://technologyoncall.com/case-studies/huddle-video-library/cast/caleb-okafor.jpg) ### Caleb Okafor Brightfield Solar CT · Solar Consultant Member who puts solar on Denise's roof In: Under a Sunny Roof · the full tour Image: Noelle Achebe, cast portrait (https://technologyoncall.com/case-studies/huddle-video-library/cast/noelle-achebe.jpg) ### Noelle Achebe Achebe Tax & Advisory · CPA Member who sends a client to Owen at 9:31 In: The Hour That Pays All Week Image: Kenji Albrecht, cast portrait (https://technologyoncall.com/case-studies/huddle-video-library/cast/kenji-albrecht.jpg) ### Kenji Albrecht Iron Pine Martial Arts · Head Instructor Member who notices a student's stiff back In: Kenji Teaches Kicks. Nora Fixes Backs. Image: Dr. Nora Whitcomb, cast portrait (https://technologyoncall.com/case-studies/huddle-video-library/cast/nora-whitcomb.jpg) ### Dr. Nora Whitcomb Whitcomb Family Chiropractic · Chiropractor Member who treats Rob's back In: Kenji Teaches Kicks. Nora Fixes Backs. Image: Grace Abernathy, cast portrait (https://technologyoncall.com/case-studies/huddle-video-library/cast/grace-abernathy.jpg) ### Grace Abernathy Common Ground Mediation · Mediator Member seen on the Meeting Runner screens In: the full tour Image: Claire & Ethan Bennett, cast portrait (https://technologyoncall.com/case-studies/huddle-video-library/cast/bennetts.jpg) ### Claire & Ethan Bennett First-time home buyers Clients: keys, insurance, then an estate plan with a baby on the way In: One Introduction. One New Home. · Wherever Tuesday Finds You · After the Keys Image: Marcus & Jen Delaney, cast portrait (https://technologyoncall.com/case-studies/huddle-video-library/cast/delaneys.jpg) ### Marcus & Jen Delaney A family moving house Clients: one move, handled by five members In: One Move. Five Members. Image: Denise Porter, cast portrait (https://technologyoncall.com/case-studies/huddle-video-library/cast/denise-porter.jpg) ### Denise Porter Homeowner Client with the sunny roof In: Under a Sunny Roof Image: Rob Hennessy, cast portrait (https://technologyoncall.com/case-studies/huddle-video-library/cast/rob-hennessy.jpg) ### Rob Hennessy Kenji's adult student Client with the stiff back In: Kenji Teaches Kicks. Nora Fixes Backs. Image: Tessa Hollis, cast portrait (https://technologyoncall.com/case-studies/huddle-video-library/cast/tessa-hollis.jpg) ### Tessa Hollis Hollis Landscape Design Guest on her first Tuesday In: Your First Tuesday ## How the clips look as social posts 13 samples Sample posts for LinkedIn, Facebook, Instagram, TikTok and Pinterest, plus a post any member could share from their own account. The frames are plain stand-ins, not the real apps, so you can judge the clip, the caption and the call to action at phone size. None of these has been posted. LinkedIn HUDDLE Connecticut business referrals · Public Most networking meetings eat the whole morning. HUDDLE's takes one hour, and it runs itself. The moderator runs the entire Tuesday meeting from one screen: the speaker rotation, this week's guests and the group's numbers, all ready before anyone joins. Members and their invited guests are added automatically. Business owners from across Connecticut, one seat per industry, Tuesdays at 8:30 AM on Zoom. Curious what a meeting this organized feels like? Ask to sit in as a guest at huddle.business. #ConnecticutBusiness #BusinessNetworking #SmallBusiness Marketing concept & creation by Technology On Call: https://TechnologyOnCall.com/?utm_source=linkedin&utm_medium=social&utm_campaign=huddle_promo&utm_content=li_clip5 - Native vertical video, 9:16 (1080×1920) - Captions are burned in, so it works with the sound off - About the first 150 characters show before "…more", so the hook comes first - Clip: The whole meeting, one screen Facebook HUDDLE Just now · Public Tuesday, 8:30 in the morning. One member is in her car, another at his kitchen table, another at the office. Nobody drove anywhere. HUDDLE is a referral group for business owners all over Connecticut. One hour on Zoom every Tuesday, one member per industry, passing each other good leads. (The people in this video are fictional members from our demo.) Pour a coffee and join us as a guest one Tuesday. Details at huddle.business. #CTSmallBusiness #ConnecticutBusiness Marketing concept & creation by Technology On Call: https://TechnologyOnCall.com/?utm_source=facebook&utm_medium=social&utm_campaign=huddle_promo&utm_content=fb_clip4 - Facebook Reel or feed video, 9:16 (1080×1920) - Plays muted as people scroll; the opening screen and captions carry it - One or two hashtags is plenty on Facebook - Clip: Wherever Tuesday Finds You Instagram **HUDDLE** Theo met a couple over coffee. Priya got the referral. The Bennetts got their keys. ☕🔑 One seat per industry. One hour every Tuesday at 8:30 AM. Business owners from all over Connecticut. Members shown are fictional, from our demo. Ready for introductions like Theo's? Start at huddle.business, link in bio. #ConnecticutBusiness #CTSmallBusiness #BusinessReferrals #WarmIntroductions 🎬 Marketing concept & creation: TechnologyOnCall.com - Reel, 9:16 (1080×1920) - Instagram suggests 3 to 5 hashtags - Caption links aren't clickable on Instagram, so the call to action points to the bio link - Clip: One Introduction. One New Home. TikTok **HUDDLE** Cold calls are hard. Warm referrals close. 🤝 One seat per industry · Tuesdays 8:30 AM on Zoom · all of Connecticut. Find your seat at huddle.business #smallbusiness #connecticut #referrals #businessowner 🎬 TechnologyOnCall.com - 9:16 (1080×1920); the hook is on screen in the first second - Short caption, 3 to 5 hashtags - Caption links aren't clickable on TikTok - Clip: Cold calls are hard. Warm referrals close. Pinterest Give a business referral in under a minute How HUDDLE members pass referrals from their phones: pick the member, add who needs help and what they need, and the referral is tracked all the way to closed business. When a profession's rules call for it, the client's name can stay private. Business owners across Connecticut, one seat per industry, every Tuesday at 8:30 AM. See how it works at huddle.business. Video: marketing concept & creation by TechnologyOnCall.com Visit site · huddle.business - Video pin, 9:16 (1080×1920) - Pin title up to 100 characters, description up to 500 - Pinterest rewards how-to content, so this one leads with the how-to - Clip: A referral in under a minute Member share [Your name] [Your name] · [Your business] I'm a member of HUDDLE, a referral group for business owners across Connecticut. Every Tuesday at 8:30 AM we meet on Zoom for about an hour, one person per industry, and pass each other leads. I hold the [YOUR INDUSTRY] seat. [IN YOUR OWN WORDS: ONE OR TWO SENTENCES ON WHAT THE GROUP HAS MEANT FOR YOUR BUSINESS. ONLY WHAT HAS ACTUALLY HAPPENED. DELETE THIS IF YOU'D RATHER NOT SAY.] The group is looking for [INDUSTRIES THE GROUP NEEDS, E.G. A ROOFER OR AN ESTATE PLANNER]. If that's you or someone you know, I'd be glad to have you visit as my guest. Message me, or email leads@huddle.business and mention my name. #ConnecticutBusiness #BusinessReferrals Video: marketing concept & creation by Technology On Call · https://TechnologyOnCall.com/?utm_source=member_share&utm_medium=social&utm_campaign=huddle_promo&utm_content=member_template - Any member can post this from their own LinkedIn or Facebook, with any of the five clips attached, or simply reshare HUDDLE's post - Everything in [brackets] is for the member to fill in or delete - The one personal line is theirs to write, about what has actually happened. No testimonial is written for them - Clip: Wherever Tuesday Finds You LinkedIn HUDDLE Connecticut business referrals · Public Tuesday, 9:31 AM. The meeting ended a minute ago, and a CPA has already sent a client to the group's web developer. By Friday, that client's new website is live. That's the HUDDLE hour: business owners from across Connecticut, one seat per industry, meeting on Zoom every Tuesday at 8:30 AM. The meeting ends at 9:30. The referrals keep moving all week, and every one is tracked to the closed deal. The members in this story are fictional, from our demo site. The Tuesday meeting is real. Which of your clients needs a CPA, a web developer or a solar consultant this week? Come meet the people you'd send them to: huddle.business #ConnecticutBusiness #BusinessReferrals #SmallBusiness Marketing concept & creation by Technology On Call: https://TechnologyOnCall.com/?utm_source=linkedin&utm_medium=social&utm_campaign=huddle_promo&utm_content=li_s07 - Native vertical video, 9:16 (1080×1920) - Captions burned in; opens on the title screen over the Connecticut map - The hook ("Tuesday, 9:31 AM") sits in the first line, before "…more" - Clip: The Hour That Pays All Week LinkedIn HUDDLE Connecticut business referrals · Public One family sold a house and bought a bigger one. Their Realtor didn't stop at the sale. He sent them to a mortgage officer, who sent them to an insurance agent, who sent them to a mover, who mentioned an interior designer. Five professionals, one move, and not one cold call. That's HUDDLE: business owners across Connecticut, one seat per industry, passing each other referrals every Tuesday at 8:30 AM on Zoom. The members and clients in this story are fictional, from our demo site. Where would you sit in a chain like that? Tell us your industry at leads@huddle.business. #ConnecticutBusiness #ReferralNetworking #RealEstate Marketing concept & creation by Technology On Call: https://TechnologyOnCall.com/?utm_source=linkedin&utm_medium=social&utm_campaign=huddle_promo&utm_content=li_s01 - Native vertical video, 9:16 (1080×1920) - Works muted: captions and on-screen names carry the story - Tags one industry (#RealEstate) because the chain starts with a Realtor - Clip: One Move. Five Members. Facebook HUDDLE Just now · Public Remember the Bennetts? They got the keys to their first home. Then the insurance, then, when a baby was on the way, an estate plan. Every step came from one referral group. HUDDLE is business owners all over Connecticut, one per industry, who meet on Zoom every Tuesday morning and send business to people they'd trust with their own family. (The people in this video are fictional members and clients from our demo.) Know a family who could use a trusted name? Start with ours: huddle.business #CTSmallBusiness #ConnecticutBusiness Marketing concept & creation by Technology On Call: https://TechnologyOnCall.com/?utm_source=facebook&utm_medium=social&utm_campaign=huddle_promo&utm_content=fb_s02 - Facebook Reel or feed video, 9:16 (1080×1920) - A sequel to Priya's story (the Bennetts), so it can go out the week after it - One or two hashtags is plenty on Facebook - Clip: After the Keys Instagram **HUDDLE** She sells insurance. She noticed a sunny roof. Now the solar guy has a new client. ☀️ One seat per industry, so when a referral comes up, it comes to you. Business owners from all over Connecticut, every Tuesday at 8:30 AM. Members shown are fictional, from our demo. Who's spotting business for you this week? Find out at huddle.business, link in bio. #ConnecticutBusiness #CTSmallBusiness #SolarEnergy #BusinessReferrals 🎬 Marketing concept & creation: TechnologyOnCall.com - Reel, 9:16 (1080×1920) - Instagram suggests 3 to 5 hashtags - Caption links aren't clickable on Instagram, so the call to action points to the bio link - Clip: Under a Sunny Roof TikTok **HUDDLE** Kenji teaches kicks. Nora fixes backs. 🥋 One referral, under a minute, client's name kept private if they ask. Find your specialist at huddle.business #smallbusiness #connecticut #martialarts #chiropractor 🎬 TechnologyOnCall.com - 9:16 (1080×1920); the title screen says what it's about in the first second - Short caption, 3 to 5 hashtags - Caption links aren't clickable on TikTok - Clip: Kenji Teaches Kicks. Nora Fixes Backs. Pinterest What happens at your first HUDDLE meeting A guest's first Tuesday at HUDDLE: join from your phone, coffee in hand, get welcomed by name, watch members introduce themselves on the timer and pass referrals in under a minute. One seat per industry, business owners across Connecticut, Tuesdays at 8:30 AM. Ask to visit at huddle.business. Video: marketing concept & creation by TechnologyOnCall.com Visit site · huddle.business - Video pin, 9:16 (1080×1920) - Pin title up to 100 characters, description up to 500 - Leads with what a first visit looks like, which suits Pinterest's how-to searches - Clip: Your First Tuesday Member share [Your name] [Your name] · [Your business] Every Tuesday at 8:30 AM my referral group, HUDDLE, fills a Zoom screen with business owners from across Connecticut. One seat per industry, so nobody in the room competes with anybody else. I hold the [YOUR INDUSTRY] seat. [IN YOUR OWN WORDS: ONE SENTENCE ON WHAT THE GROUP HAS MEANT FOR YOUR BUSINESS. ONLY WHAT HAS ACTUALLY HAPPENED. DELETE THIS IF YOU'D RATHER NOT SAY.] We still have open seats, including [AN INDUSTRY THE GROUP NEEDS]. If that's you, come as my guest one Tuesday. Message me, or email leads@huddle.business and mention my name. #ConnecticutBusiness #BusinessReferrals Video: marketing concept & creation by Technology On Call · https://TechnologyOnCall.com/?utm_source=member_share&utm_medium=social&utm_campaign=huddle_promo&utm_content=member_template - Any member can post this from LinkedIn or Facebook with the "Is Your Seat Still Open?" cut attached - Everything in [brackets] is for the member to fill in or delete - No testimonial is written for them; the one personal line is theirs - Clip: Is Your Seat Still Open? ## One video, many jobs one shoot, a year of content A video like these doesn't do one job and retire. The same footage keeps working. - **Recut it.**Trim a two-minute story to 60, 30 or 15 seconds, or a six-second teaser for ads. - **Resend it with a new message.**Same video, new headline and caption for a new season, offer or audience. - **Reshape it.**Widescreen, vertical and square, so one video fits everywhere from YouTube to Reels. - **Swap the ending.**Update the closing call to action, such as an event date or a promotion, without reshooting. - **Pull stills from it.**Thumbnails, social images, email headers, flyers and presentation slides, all from the same frames. - **Turn the script into words.**The narration becomes a blog post, LinkedIn article, FAQ or case study. - **Put it in front of people.**A trade-show or lobby loop, a waiting-room screen, a meeting opener, or a QR code on printed materials. - **Use it to sell and train.**Send a prospect the story that matches their situation, and use the same videos to onboard new staff and customers. - **Reach more people.**Captions for viewers watching with the sound off, and subtitles in other languages. Image: The Tech Doctor pointing up at a glowing light bulb (https://technologyoncall.com/case-studies/huddle-video-library/images/tech-doctor-lightbulb.png) ## Who do you know that's due for a light‑bulb moment? Introduce Paul to a business owner who'd shine with a promotion like this, and he'll create a **Light Bulb Report: _Ideas to Consider_**, made just for their business. It goes well beyond video: a complete overview of the company, its website and marketing, its business goals, and how it stacks up against the competition. Write to Paul Berg, the Tech Doctor: pberg@technologyoncall.com · 860-408-9066 (+18604089066)