HUDDLE Video Library | Technology On Call Case Study

What HUDDLE is, and how it works

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HUDDLE is a business referral group for owners across Connecticut. Members get to know and trust each other, then send each other clients. Its website, huddle.business, runs the group: every member manages their own profile, and every referral is tracked from the first introduction to closed business.

The whole website in two and a half minutes · widescreen

Four shorts, cut from the tour

vertical · for Reels, Shorts and LinkedIn

1One seat per industry.Each trade or profession holds one seat, so when a referral comes up, it goes to the member in that seat.

Cold calls are hard. Warm referrals close.0:48

2One hour on Tuesdays.The group meets online at 8:30 AM. Join from your car, your home or your office; the Meeting Runner keeps the rounds and the clock.

The whole meeting, one screen0:30

3Warm introductions.Members pass referrals in seconds from a phone, and can keep a client's name private when their industry calls for it.

A referral in under a minute0:38

4Tracked to the result.Each referral moves from introduction to closed business, and By the Numbers shows what the group has produced together.

From hello to closed business0:33

Nine stories, one referral each

about a minute each · two cuts

Each story follows one referral from the first conversation to the finished job, in a widescreen cut for websites and YouTube and a vertical cut for phones.

Theo → Priya

One Introduction. One New Home.

Theo meets the Bennetts over coffee and sends them to Priya. Within weeks they have the keys to their first home.

Widescreen

Vertical

One hour, from anywhere

Wherever Tuesday Finds You

Tuesday, 8:30 in the morning. Priya joins from her car, Theo from his kitchen table, Owen from his office.

Widescreen

Vertical

Victor → Priya → Bethany → Gus → Sofia

One Move. Five Members.

The Delaneys sell, finance, insure, move and decorate, all through five members who already trust each other.

Widescreen

Vertical

Priya → Bethany → Marisol

After the Keys

The Bennetts close on their home, get it insured, and with a baby on the way, finally write a will.

Widescreen

Vertical

Bethany → Caleb

Under a Sunny Roof

At a policy review, Bethany notices Denise's sunny roof and sends her to Caleb, the group's solar consultant, whose state license number is right there on his HUDDLE profile.

Widescreen

Vertical

One seat per industry

Is Your Seat Still Open?

The Tuesday meeting fills tile by tile, one industry at a time, until the camera finds the one seat still open.

Widescreen

Vertical

Noelle → Owen

The Hour That Pays All Week

Tuesday, 9:31 AM. Noelle sends a client to Owen before the meeting has gone cold, and by Friday the client's website is live.

Widescreen

Vertical

Kenji → Nora

Kenji Teaches Kicks. Nora Fixes Backs.

One of Kenji's students keeps rubbing a stiff back after class, so Kenji refers him to Dr. Nora, and keeps his name private.

Widescreen

Vertical

A guest's view

Your First Tuesday

Tessa, a landscape designer, visits as a guest: welcomed by name, introductions on the timer, and a referral passed in under a minute.

Widescreen

Vertical

Meet the cast

18 characters

Every person on screen is a cast member with one face, one business and one role, and they look the same in every video they appear in. That consistency is what turns separate videos into a series viewers recognize. All are fictional, and a real business owner or team member can join the cast, with their permission.

Priya Raman

Raman Home Lending · Senior Loan OfficerMember, and the host who runs the Tuesday meetingIn: One Introduction. One New Home. · Wherever Tuesday Finds You · One Move. Five Members. · After the Keys · Is Your Seat Still Open? · Your First Tuesday

Theo Lindqvist

Ledgerline Payroll · OwnerMember who met the Bennetts over coffee and sent them to PriyaIn: One Introduction. One New Home. · Wherever Tuesday Finds You · After the Keys

Bethany Cole

Cole Shield Insurance · AgentMember who insures the homes, and spots a sunny roofIn: One Move. Five Members. · After the Keys · Under a Sunny Roof

Owen Mercer

Mercer Digital Works · OwnerMember who builds the bakery's website by FridayIn: Wherever Tuesday Finds You · The Hour That Pays All Week

Victor Salazar

Salazar Realty Group · RealtorMember who sells the Delaneys' house and starts the chainIn: One Move. Five Members.

Gus Ferreira

Two Rivers Moving Co. · OwnerMember who moves the DelaneysIn: One Move. Five Members.

Sofia Marchetti

Marchetti Interiors · Principal DesignerMember who decorates the Delaneys' new homeIn: One Move. Five Members. · the full tour

Marisol Grant

Grant Elder & Estate Law · AttorneyMember who writes the Bennetts' estate planIn: After the Keys

Caleb Okafor

Brightfield Solar CT · Solar ConsultantMember who puts solar on Denise's roofIn: Under a Sunny Roof · the full tour

Noelle Achebe

Achebe Tax & Advisory · CPAMember who sends a client to Owen at 9:31In: The Hour That Pays All Week

Kenji Albrecht

Iron Pine Martial Arts · Head InstructorMember who notices a student's stiff backIn: Kenji Teaches Kicks. Nora Fixes Backs.

Dr. Nora Whitcomb

Whitcomb Family Chiropractic · ChiropractorMember who treats Rob's backIn: Kenji Teaches Kicks. Nora Fixes Backs.

Grace Abernathy

Common Ground Mediation · MediatorMember seen on the Meeting Runner screensIn: the full tour

Claire & Ethan Bennett

First-time home buyersClients: keys, insurance, then an estate plan with a baby on the wayIn: One Introduction. One New Home. · Wherever Tuesday Finds You · After the Keys

Marcus & Jen Delaney

A family moving houseClients: one move, handled by five membersIn: One Move. Five Members.

Denise Porter

HomeownerClient with the sunny roofIn: Under a Sunny Roof

Rob Hennessy

Kenji's adult studentClient with the stiff backIn: Kenji Teaches Kicks. Nora Fixes Backs.

Tessa Hollis

Hollis Landscape DesignGuest on her first TuesdayIn: Your First Tuesday

How the clips look as social posts

13 samples

Sample posts for LinkedIn, Facebook, Instagram, TikTok and Pinterest, plus a post any member could share from their own account. The frames are plain stand-ins, not the real apps, so you can judge the clip, the caption and the call to action at phone size. None of these has been posted.

HUDDLE

Connecticut business referrals · Public

Most networking meetings eat the whole morning. HUDDLE's takes one hour, and it runs itself. The moderator runs the entire Tuesday meeting from one screen: the speaker rotation, this week's guests and the group's numbers, all ready before anyone joins. Members and their invited guests are added automatically. Business owners from across Connecticut, one seat per industry, Tuesdays at 8:30 AM on Zoom. Curious what a meeting this organized feels like? Ask to sit in as a guest at huddle.business. #ConnecticutBusiness #BusinessNetworking #SmallBusiness Marketing concept & creation by Technology On Call: https://TechnologyOnCall.com/?utm_source=linkedin&utm_medium=social&utm_campaign=huddle_promo&utm_content=li_clip5

Native vertical video, 9:16 (1080×1920)
Captions are burned in, so it works with the sound off
About the first 150 characters show before "…more", so the hook comes first
Clip: The whole meeting, one screen

Facebook

HUDDLE

Just now · Public

Tuesday, 8:30 in the morning. One member is in her car, another at his kitchen table, another at the office. Nobody drove anywhere. HUDDLE is a referral group for business owners all over Connecticut. One hour on Zoom every Tuesday, one member per industry, passing each other good leads. (The people in this video are fictional members from our demo.) Pour a coffee and join us as a guest one Tuesday. Details at huddle.business. #CTSmallBusiness #ConnecticutBusiness Marketing concept & creation by Technology On Call: https://TechnologyOnCall.com/?utm_source=facebook&utm_medium=social&utm_campaign=huddle_promo&utm_content=fb_clip4

Facebook Reel or feed video, 9:16 (1080×1920)
Plays muted as people scroll; the opening screen and captions carry it
One or two hashtags is plenty on Facebook
Clip: Wherever Tuesday Finds You

Instagram

HUDDLE

Theo met a couple over coffee. Priya got the referral. The Bennetts got their keys. ☕🔑 One seat per industry. One hour every Tuesday at 8:30 AM. Business owners from all over Connecticut. Members shown are fictional, from our demo. Ready for introductions like Theo's? Start at huddle.business, link in bio. #ConnecticutBusiness #CTSmallBusiness #BusinessReferrals #WarmIntroductions 🎬 Marketing concept & creation: TechnologyOnCall.com

Reel, 9:16 (1080×1920)
Instagram suggests 3 to 5 hashtags
Caption links aren't clickable on Instagram, so the call to action points to the bio link
Clip: One Introduction. One New Home.

TikTok

HUDDLE

Cold calls are hard. Warm referrals close. 🤝 One seat per industry · Tuesdays 8:30 AM on Zoom · all of Connecticut. Find your seat at huddle.business #smallbusiness #connecticut #referrals #businessowner 🎬 TechnologyOnCall.com

9:16 (1080×1920); the hook is on screen in the first second
Short caption, 3 to 5 hashtags
Caption links aren't clickable on TikTok
Clip: Cold calls are hard. Warm referrals close.

Give a business referral in under a minuteHow HUDDLE members pass referrals from their phones: pick the member, add who needs help and what they need, and the referral is tracked all the way to closed business. When a profession's rules call for it, the client's name can stay private. Business owners across Connecticut, one seat per industry, every Tuesday at 8:30 AM. See how it works at huddle.business. Video: marketing concept & creation by TechnologyOnCall.comVisit site · huddle.business

Video pin, 9:16 (1080×1920)
Pin title up to 100 characters, description up to 500
Pinterest rewards how-to content, so this one leads with the how-to
Clip: A referral in under a minute

Member share

[Your name]

[Your name] · [Your business]

I'm a member of HUDDLE, a referral group for business owners across Connecticut. Every Tuesday at 8:30 AM we meet on Zoom for about an hour, one person per industry, and pass each other leads. I hold the [YOUR INDUSTRY] seat. [IN YOUR OWN WORDS: ONE OR TWO SENTENCES ON WHAT THE GROUP HAS MEANT FOR YOUR BUSINESS. ONLY WHAT HAS ACTUALLY HAPPENED. DELETE THIS IF YOU'D RATHER NOT SAY.] The group is looking for [INDUSTRIES THE GROUP NEEDS, E.G. A ROOFER OR AN ESTATE PLANNER]. If that's you or someone you know, I'd be glad to have you visit as my guest. Message me, or email leads@huddle.business and mention my name. #ConnecticutBusiness #BusinessReferrals Video: marketing concept & creation by Technology On Call · https://TechnologyOnCall.com/?utm_source=member_share&utm_medium=social&utm_campaign=huddle_promo&utm_content=member_template

Any member can post this from their own LinkedIn or Facebook, with any of the five clips attached, or simply reshare HUDDLE's post
Everything in [brackets] is for the member to fill in or delete
The one personal line is theirs to write, about what has actually happened. No testimonial is written for them
Clip: Wherever Tuesday Finds You

HUDDLE

Connecticut business referrals · Public

Tuesday, 9:31 AM. The meeting ended a minute ago, and a CPA has already sent a client to the group's web developer. By Friday, that client's new website is live. That's the HUDDLE hour: business owners from across Connecticut, one seat per industry, meeting on Zoom every Tuesday at 8:30 AM. The meeting ends at 9:30. The referrals keep moving all week, and every one is tracked to the closed deal. The members in this story are fictional, from our demo site. The Tuesday meeting is real. Which of your clients needs a CPA, a web developer or a solar consultant this week? Come meet the people you'd send them to: huddle.business #ConnecticutBusiness #BusinessReferrals #SmallBusiness Marketing concept & creation by Technology On Call: https://TechnologyOnCall.com/?utm_source=linkedin&utm_medium=social&utm_campaign=huddle_promo&utm_content=li_s07

Native vertical video, 9:16 (1080×1920)
Captions burned in; opens on the title screen over the Connecticut map
The hook ("Tuesday, 9:31 AM") sits in the first line, before "…more"
Clip: The Hour That Pays All Week

HUDDLE

Connecticut business referrals · Public

One family sold a house and bought a bigger one. Their Realtor didn't stop at the sale. He sent them to a mortgage officer, who sent them to an insurance agent, who sent them to a mover, who mentioned an interior designer. Five professionals, one move, and not one cold call. That's HUDDLE: business owners across Connecticut, one seat per industry, passing each other referrals every Tuesday at 8:30 AM on Zoom. The members and clients in this story are fictional, from our demo site. Where would you sit in a chain like that? Tell us your industry at leads@huddle.business. #ConnecticutBusiness #ReferralNetworking #RealEstate Marketing concept & creation by Technology On Call: https://TechnologyOnCall.com/?utm_source=linkedin&utm_medium=social&utm_campaign=huddle_promo&utm_content=li_s01

Native vertical video, 9:16 (1080×1920)
Works muted: captions and on-screen names carry the story
Tags one industry (#RealEstate) because the chain starts with a Realtor
Clip: One Move. Five Members.

Facebook

HUDDLE

Just now · Public

Remember the Bennetts? They got the keys to their first home. Then the insurance, then, when a baby was on the way, an estate plan. Every step came from one referral group. HUDDLE is business owners all over Connecticut, one per industry, who meet on Zoom every Tuesday morning and send business to people they'd trust with their own family. (The people in this video are fictional members and clients from our demo.) Know a family who could use a trusted name? Start with ours: huddle.business #CTSmallBusiness #ConnecticutBusiness Marketing concept & creation by Technology On Call: https://TechnologyOnCall.com/?utm_source=facebook&utm_medium=social&utm_campaign=huddle_promo&utm_content=fb_s02

Facebook Reel or feed video, 9:16 (1080×1920)
A sequel to Priya's story (the Bennetts), so it can go out the week after it
One or two hashtags is plenty on Facebook
Clip: After the Keys

Instagram

HUDDLE

She sells insurance. She noticed a sunny roof. Now the solar guy has a new client. ☀️ One seat per industry, so when a referral comes up, it comes to you. Business owners from all over Connecticut, every Tuesday at 8:30 AM. Members shown are fictional, from our demo. Who's spotting business for you this week? Find out at huddle.business, link in bio. #ConnecticutBusiness #CTSmallBusiness #SolarEnergy #BusinessReferrals 🎬 Marketing concept & creation: TechnologyOnCall.com

Reel, 9:16 (1080×1920)
Instagram suggests 3 to 5 hashtags
Caption links aren't clickable on Instagram, so the call to action points to the bio link
Clip: Under a Sunny Roof

TikTok

HUDDLE

Kenji teaches kicks. Nora fixes backs. 🥋 One referral, under a minute, client's name kept private if they ask. Find your specialist at huddle.business #smallbusiness #connecticut #martialarts #chiropractor 🎬 TechnologyOnCall.com

9:16 (1080×1920); the title screen says what it's about in the first second
Short caption, 3 to 5 hashtags
Caption links aren't clickable on TikTok
Clip: Kenji Teaches Kicks. Nora Fixes Backs.

What happens at your first HUDDLE meetingA guest's first Tuesday at HUDDLE: join from your phone, coffee in hand, get welcomed by name, watch members introduce themselves on the timer and pass referrals in under a minute. One seat per industry, business owners across Connecticut, Tuesdays at 8:30 AM. Ask to visit at huddle.business. Video: marketing concept & creation by TechnologyOnCall.comVisit site · huddle.business

Video pin, 9:16 (1080×1920)
Pin title up to 100 characters, description up to 500
Leads with what a first visit looks like, which suits Pinterest's how-to searches
Clip: Your First Tuesday

Member share

[Your name]

[Your name] · [Your business]

Every Tuesday at 8:30 AM my referral group, HUDDLE, fills a Zoom screen with business owners from across Connecticut. One seat per industry, so nobody in the room competes with anybody else. I hold the [YOUR INDUSTRY] seat. [IN YOUR OWN WORDS: ONE SENTENCE ON WHAT THE GROUP HAS MEANT FOR YOUR BUSINESS. ONLY WHAT HAS ACTUALLY HAPPENED. DELETE THIS IF YOU'D RATHER NOT SAY.] We still have open seats, including [AN INDUSTRY THE GROUP NEEDS]. If that's you, come as my guest one Tuesday. Message me, or email leads@huddle.business and mention my name. #ConnecticutBusiness #BusinessReferrals Video: marketing concept & creation by Technology On Call · https://TechnologyOnCall.com/?utm_source=member_share&utm_medium=social&utm_campaign=huddle_promo&utm_content=member_template

Any member can post this from LinkedIn or Facebook with the "Is Your Seat Still Open?" cut attached
Everything in [brackets] is for the member to fill in or delete
No testimonial is written for them; the one personal line is theirs
Clip: Is Your Seat Still Open?

One video, many jobs

one shoot, a year of content

A video like these doesn't do one job and retire. The same footage keeps working.

Recut it.Trim a two-minute story to 60, 30 or 15 seconds, or a six-second teaser for ads.
Resend it with a new message.Same video, new headline and caption for a new season, offer or audience.
Reshape it.Widescreen, vertical and square, so one video fits everywhere from YouTube to Reels.
Swap the ending.Update the closing call to action, such as an event date or a promotion, without reshooting.
Pull stills from it.Thumbnails, social images, email headers, flyers and presentation slides, all from the same frames.
Turn the script into words.The narration becomes a blog post, LinkedIn article, FAQ or case study.
Put it in front of people.A trade-show or lobby loop, a waiting-room screen, a meeting opener, or a QR code on printed materials.
Use it to sell and train.Send a prospect the story that matches their situation, and use the same videos to onboard new staff and customers.
Reach more people.Captions for viewers watching with the sound off, and subtitles in other languages.

The Tech Doctor pointing up at a glowing light bulb

Who do you know that's due for a light‑bulb moment?

Introduce Paul to a business owner who'd shine with a promotion like this, and he'll create a Light Bulb Report: Ideas to Consider, made just for their business. It goes well beyond video: a complete overview of the company, its website and marketing, its business goals, and how it stacks up against the competition.

Write to Paul Berg, the Tech Doctor: pberg@technologyoncall.com · 860-408-9066