Question 1

How much does social media management cost?

Accepted Answer

Most small business social media engagements run $500–$1,500/month depending on how many platforms you're on and how much original content we're producing (photos, short video, graphics). One-time profile audits and rebuilds are quoted separately, usually $500–$1,500. We give a fixed-price proposal after a short discovery call — no long contracts, no surprise invoices.

Question 2

Which platforms should my business actually be on?

Accepted Answer

Most small businesses need two platforms done well, not six done badly. For B2B and professional services, that's usually LinkedIn plus one visual channel. For local retail, restaurants, and services, it's usually Facebook and Instagram. TikTok, YouTube, X and Threads are only worth the effort if there's a real reason. We'll tell you honestly which platforms will produce work for your specific business — and which are a waste of your time.

Question 3

How often should I be posting?

Accepted Answer

For most small businesses, 2–4 posts per week per active platform is the sweet spot — often enough that the page looks alive and Google notices, infrequent enough that quality doesn't collapse. Posting daily is almost always a mistake unless you have a genuine daily story to tell.

Question 4

Do you write the posts, or do I?

Accepted Answer

We write them. We'll spend time up front learning your voice, the way you actually talk about your business, and the things you don't want to say. From there we draft and design everything, run it past you on a monthly calendar, and publish once approved. Some clients hand us a photo or a rough idea every so often; most just review the calendar.

Question 5

Can you help with LinkedIn specifically?

Accepted Answer

Yes — LinkedIn is one of our strongest channels. We help owners and executives post as themselves (not as their company logo), build the kind of substantive content that decision-makers actually read, connect strategically instead of spamming, and turn the platform into real business development rather than a highlight reel.

Question 6

Will you respond to comments and messages?

Accepted Answer

Yes. We monitor comments, DMs, and messages during business hours and handle the routine ones directly (thank-yous, basic questions, review responses). Anything that needs your judgment we flag and pass to you the same day so genuine enquiries don't sit unanswered for a week.

Question 7

Do I have to sign a long-term contract?

Accepted Answer

No. Everything is month-to-month. You should keep us because the work is producing results, not because a contract traps you. Most engagements start with a 90-day runway so we have time to establish a baseline, then continue month-to-month from there.

Question 8

Can social media actually bring in customers, or is it just for visibility?

Accepted Answer

For most small businesses, social media does two jobs — and only one of them is direct sales. The bigger job is making you look real, active, and trustworthy when someone hears your name and quietly checks you out. The second job is feeding search engines and AI assistants, which increasingly use social signals when they decide who to recommend. Direct customers from posts are a bonus, not the plan. Any provider promising you 'leads from social' as the primary outcome is selling you a story.

Social Media Management in Canton, CT

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